SEO Tips: a better HTML text formatting

Web site designers, developers and information architects must look to the future. From an SEO perspective, as well as from a design perspective, we must be able to present viable sites that can be accessed from a variety of other web media that are rapidly becoming standard: handheld devices, Web TV, and very soon even telephonic devices. This will become an especially critical concern for e-commerce. Handheld devices, for instance, have limited scope: small screen, often monochrome, and limited bandwidth. Other media types include printers, speech synthesizers, braille tactile feedback devices, paged braille printers, projection devices and fixed-pitch terminals (TTY, also known as a TDD: Telecommunications Device for the Deaf).

Think of it this way: Deploying SEO for a site that doesn't meet web standards is like applying a Band-Aid to a crippled elephant.

What To Do About It

Separate Web page markup from presentation by switching to XHTML coupled with Cascading Style Sheets (CSS). Doing so will make alternative presentation realistic for a variety of media, and still allow older browsers to render your pages ( see how this page looks in other browsers, and similar non-css browsers).

"If you want your site to work well in today's browsers and non-traditional devices, and to continue to work well in tomorrow's, it's a good idea to author new sites in XHTML, and to convert old pages to XHTML as your work schedule permits." -- http://www.alistapart.com/stories/betterliving/

For additional reasons utilize XHTML with CSS:

Accessibility

Approximately 1 person out of 5 has some form of disability, from vision difficulties to severe physical handicap. But Internet accessibility isn't just about people with disabilities. Accessibility means being as considerate as possible to all people. And accessibility is just plain good business.

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SEO Tips: a better HTML text formatting

What To Do About It

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